My Floral Story
Hi, I’m Kels,
Floral Designer & Creative Director at Where the Roses Grow — a boutique floristry studio inspired by cottage gardens, quiet moments, and the soft beauty of slow, romantic living.
Flowers have always been my way of storytelling. I’m endlessly drawn to airy movement, fluttery petals, gentle colour palettes and those delicate, whimsical details that make a bouquet feel as though it’s been gathered from a dreamy little garden at golden hour. Everything I create is intentionally soft, feminine and a little nostalgic — designed with a modern, editorial touch that still feels deeply personal and warm.
What began as a love for my own garden, slow days at home, cooking with my son Ollie, and noticing the magic in everyday moments has grown into a full floral studio specialising in airy, romantic arrangements, thoughtful gifting, and intimate event florals — all designed to feel heartfelt, considered and completely unique to you.
I work from my cosy home studio in Rosewater, where every bloom is carefully selected, every stem is placed with intention, and every bouquet is crafted to feel like a gentle breath — soft, whimsical, and full of story.
My Floristry Style
My work is unapologetically flower-forward.
I’m known for creating bouquets and arrangements filled almost entirely with blooms, with little to no foliage. This is a very intentional choice. I love allowing flowers to be the hero — letting their natural shapes, textures and movement shine without distraction. The result is arrangements that feel light, romantic and abundant, yet still airy and effortless.
Because of this approach, my bouquets often contain a higher volume of premium blooms rather than fillers. While I never want pricing to feel clinical or transactional, I do believe in gentle transparency — what you’re receiving is a bouquet designed around flowers themselves, thoughtfully layered and generously composed, rather than padded with greenery.
Each arrangement is created to feel special, considered and beautifully full — a true reflection of my style and the care poured into every single piece.
My Story
Where the Roses Grow began long before it ever became a business.
It started in my little garden — a space where roses climbed old fences, sweet peas tangled themselves wherever they pleased, and where my son Ollie and I spent slow mornings picking herbs, fruit and the prettiest stems we could find.
What began as a personal love for growing, creating and capturing beauty slowly grew into something much bigger. Friends and family began asking for bouquet after bouquet… then neighbours… then people I’d never met before.
Before long, my home studio in Rosewater became a small but heartfelt floral haven — a place where quiet creativity, gentle colour palettes and garden-inspired florals came to life.
I never set out to create a traditional florist shop.
I wanted something softer. More personal.
A studio where arrangements weren’t rushed or mass-produced, but thoughtfully designed with story, emotion and intention.
Where the Roses Grow is part garden, part creative sanctuary, and part love letter to slow living — to all the small, gentle moments that make life beautiful.
My Ethos
At the heart of Where the Roses Grow is a simple belief:
Flowers should feel like a moment — not a product.
Every bloom I select, every stem I place, every colour I choose has purpose. My work is guided by a few core values that shape everything I create:
Soft, Intentional Design
Florals that feel like quiet magic — airy, whimsical and full of movement. Nothing heavy, nothing overworked. Just gentle beauty that breathes.
Garden-Inspired Beauty
Designs shaped by the way flowers grow naturally — imperfect, windswept and delicately wild. I favour texture, movement and blooms that tell a story.
Slow Floristry
I work thoughtfully and intentionally, focusing on quality over quantity. Each bouquet is created unhurriedly, with care and presence.
Personal Connection
No copy-and-paste floristry here. Every arrangement is made with heart, emotion and a deep respect for the moment it represents.
Sustainability & Respect for Nature
Where possible, I choose seasonal blooms, local growers and mindful practices — composting, reusing, and keeping my footprint as gentle as my arrangements.
A Boutique, Warm Experience
This is a small studio with a big heart. Every order matters, and every customer is cared for deeply.
Flower Care & My Promise to You
I want your flowers to be loved and enjoyed for as long as possible.
Each bouquet is prepared with care from the moment it leaves my studio. Your stems are wrapped in premium felt and finished with a compostable protective sleeve, helping to keep them cool, supported and as fresh as possible until they’re transferred into water. Every order also includes a sachet of flower food, chosen to nourish your blooms and extend their vase life.
Once home, a simple refresh will make all the difference — trim the stems, place them into a clean vase with fresh water and the flower food, and keep them in a cool spot away from direct heat or sunlight. These small, mindful moments of care allow your flowers to truly thrive.
If for any reason your flowers don’t arrive happy, or if there are any concerns within the first 24 hours, please don’t hesitate to reach out. I offer a full replacement during this time — because your experience matters to me, and your flowers should bring nothing but joy.
The Why Behind My Work
I believe florals are a form of comfort, celebration and memory.
They’re there for the quiet moments — births, birthdays, friendships, grief, long lunches, new beginnings, endings and everything in between.
It’s an honour I never take lightly.
Every bouquet carries a little piece of my heart, my home, my garden and my story.
And it means the world to me to be part of yours.
With love,
Kels x