MY FLORAL STORY

Hi, I'm Kels!

Founder and floral designer behind Where the Roses Grow Floristry Studio - a boutique floral studio inspired by overgrown gardens, classic literature, romantic nostalgia, and the quiet beauty of slow living.

Long before flowers became my career, they were simply part of the world I was always trying to create around myself.

I grew up deeply drawn to beauty, storytelling, and nature - forever romanticising old cottages, collecting flowers from the garden, baking in the kitchen, rearranging rooms, and dreaming of a softer, slower kind of life. I was the little girl completely enchanted by films like Beauty and the Beast, The Secret Garden, Little Women, and stories filled with candlelight, climbing roses, countryside gardens, handwritten letters, and beautifully lived in homes.

That love never really left me.

Over time, that love slowly evolved into Herbs & Homesteading — a creative world inspired by gardening, florals, homemaking, candles, and slow, intentional living. Flowers were always at the centre of it all, and what began as a small creative outlet gradually blossomed into Where the Roses Grow Floristry Studio — a space devoted entirely to romantic, garden inspired florals and meaningful celebrations.

THE WORLD BEHIND THE FLOWERS

My aesthetic is deeply shaped by my love for English countryside living, old-world interiors, cottage gardens, heirloom roses, vintage flower books, and classic literature — particularly stories filled with wild gardens, romance, femininity, and nostalgia. I'm endlessly inspired by:

  • Climbing roses spilling over weathered fences & overgrown herb gardens

  • Antique oil paintings, floral wallpaper & worn linen

  • Market mornings overflowing with seasonal blooms, countryside estates & old conservatories

  • Poetry, period films, and romantic heroines, the imperfect beauty of nature left slightly undone

Even my ancestry and heritage have quietly shaped the way I see beauty - gravitating toward old world romanticism, storytelling, tradition, gathering around the table, and creating homes and spaces that feel warm, layered, and deeply personal. I think that’s why my flowers have always felt less like “products” and more like atmosphere.

A LIFE ROOTED IN BEAUTY & STORYTELLING

At its heart, Where the Roses Grow is really an extension of the life I love living.

A slower life.
A softer one.

One filled with flowers on the kitchen bench, herbs drying by the window, long lunches with people you love, muddy garden paths, candlelight in the evenings, beautiful books, homemade things, and finding joy in the quiet little details most people rush past.

Every arrangement leaving my studio carries a piece of that world within it.

And I think that’s why people connect to the flowers the way they do - because they’re not simply designed to be seen.

They’re designed to make you feel something.