Where the Roses Grow Floristry Studio is a boutique floral studio based in Port Adelaide, specialising in romantic, garden inspired florals for thoughtfully styled celebrations, meaningful gifting, and bespoke events.

Every arrangement is designed and created by me personally in my private studio using carefully sourced seasonal blooms selected for their movement, texture, colour, and natural beauty.

Working in this slower, more intentional way allows me to create florals that feel personal, artful, and deeply considered - never mass produced or rushed.

My Aesthetic & Inspiration

My work is inspired by old world gardens, winding rose paths, overflowing flower markets, and the beautifully imperfect nature of flowers as they grow in the wild.

I’m drawn to soft movement, airy structure, delicate texture, and florals that feel as though they’ve been gently gathered from an overgrown countryside garden rather than tightly arranged or overly styled.

Flowers are chosen not only for colour, but for the feeling they evoke - creating arrangements that feel romantic, nostalgic, feminine, and quietly luxurious.

Rather than recreating exact Pinterest photos or replicating another florist’s work, clients come to me for a signature aesthetic and an artistic, intuitive approach to floristry. Every arrangement is interpreted through my style and the beauty of the current season, ensuring no two pieces are ever exactly alike.

Thoughtful & Ethical Floristry

Where possible, I choose to work foam free using reusable and environmentally conscious mechanics that allow flowers to move more naturally and age beautifully.

During spring, summer, and autumn, I prioritise sourcing flowers from local South Australian growers wherever possible, celebrating seasonality and supporting the incredible farms and flower growers close to home.

I believe flowers are at their most beautiful when they are allowed to reflect the season they were grown in - embracing their natural movement, character, and fleeting beauty rather than forcing perfection.

Every stem is carefully conditioned, hydrated, and prepared by hand to ensure longevity, freshness, and the best possible vase life once it arrives in your home.

Visiting the Studio

Where the Roses Grow operates as a private working studio rather than a traditional retail shopfront.

As both a florist and a mother and wife, it’s deeply important to me that I’m able to balance creating beautiful work with being fully present for my family. Because of this, I kindly ask that all studio visits and collections are arranged in advance via phone, email, or Instagram message rather than through unannounced walk-ins.

This allows me to thoughtfully plan my days around market runs, consultations, event work, deliveries, family life, and creating each arrangement with the care and attention it deserves.

Same day bouquets are often available depending on the day’s flower selection, however availability changes daily and pre ordering is always recommended.

More than just flowers

Every bouquet is designed to feel like a gift. Your blooms arrive nestled in our signature bouquet box with a fresh water source, wrapped in beautiful papers and ribbons, accompanied by a handwritten style gift card, flower food, and care instructions. Each arrangement is also treated with a floral preserving spray to help maximise freshness and longevity, ensuring your flowers arrive looking their very best.

Caring for Your Flowers

Flowers are naturally delicate and ever changing, which is part of what makes them so special.

To help your blooms last beautifully, I recommend trimming the stems on an angle, placing them into clean water with flower food, refreshing the water every 1-2 days, and keeping them away from direct heat and sunlight.

As your flowers open and evolve over the coming days, you’ll notice new movement, texture, and personality emerge - much like a garden naturally unfolding over time.

Ordering & Delivery

How far in advance should I order?

While I do my best to accommodate last-minute orders, I recommend ordering as early as possible—particularly during busy periods such as Valentine's Day, Mother's Day and Christmas. Wedding and event bookings are often secured many months in advance.

Do you offer same-day delivery?

Yes, same-day delivery is available for selected bouquets when ordered before 10am, subject to availability.

Where do you deliver?

I deliver throughout metropolitan Adelaide, with delivery fees calculated at checkout based on distance from my Port Adelaide studio.

Can I request a specific delivery time?

Unfortunately, I can't guarantee exact delivery times.

Deliveries are completed throughout the day within the selected delivery window, with routes planned by my courier for efficiency. If your order is for a funeral or another time-sensitive occasion, please contact me before placing your order so I can discuss the best option.

What happens if nobody is home?

If it's safe to do so, your flowers will be left in a secure shaded location.

If the property isn't suitable for unattended delivery, the courier will contact the recipient using the phone number provided.

Who delivers my flowers?

To ensure your flowers arrive safely, I work with trusted local courier partners who collect directly from my studio. For local deliveries, either myself or my husband often delivers. 

The Flowers

Can I choose specific flowers?

My work is seasonally led, which means every bouquet is created using the freshest flowers available that week.

If there's a flower you'd particularly love or one you'd prefer to avoid, let me know and I'll always do my best to accommodate where possible.

Will my bouquet look exactly like the photos?

Each arrangement is individually designed and no two bouquets are ever identical.

The photographs on my website are intended to capture my signature style, colour palette and overall feel rather than an exact recipe.

Every arrangement is created with the same attention to movement, texture and natural beauty.

Why do your flowers look different from traditional florist bouquets?

My style is inspired by nature and old English gardens.

Rather than tightly packed, symmetrical bouquets, I create flowers with movement, softness and negative space—designed to feel as though they've been gathered from the garden.

How long will my flowers last?

Flower longevity varies depending on the varieties used, but most arrangements will last between 5–10 days with proper care.

Changing the water regularly, trimming the stems and keeping flowers away from direct sunlight and heating will help maximise vase life.

Weddings & Events

How far in advance should I enquire?

For weddings, I recommend enquiring as soon as you've secured your venue.

I only take on a limited number of weddings each year to ensure every couple receives my full attention.

Do you have a minimum spend?

There is no minimum spend for à la carte wedding flowers.

Full floral styling begins at $2,500.

Can we meet before booking?

Absolutely.

I offer both in-person and phone consultations so we can discuss your vision, venue, budget and floral requirements before I prepare your personalised proposal.

Policies

Do you accept returns or refunds?

Due to the perishable nature of flowers, I cannot accept returns.

If there is ever an issue with your order, please contact me as soon as possible. I genuinely care about every arrangement that leaves my studio and will always work with you to find a fair solution.

What happens if flowers are damaged during delivery?

Although every arrangement is carefully packaged for transport, accidents can occasionally happen.

If your flowers arrive damaged, please contact me as soon as possible and include photographs so I can assess the situation and work towards an appropriate resolution.

Can I use multiple discount codes?

Only one discount code can be used per order unless otherwise stated.

Do you create custom bouquets?

Absolutely.

If you'd like something bespoke, I'd love to create something just for you. Simply get in touch and we'll chat about colours, flowers and the occasion.

About Where the Roses Grow

What makes Where the Roses Grow different?

Where the Roses Grow is a boutique floral studio founded by florist Kelsey Phillips.

Every arrangement is individually designed using seasonal flowers, inspired by gardens, art and the changing seasons. Rather than following rigid recipes, I create flowers with movement, texture and emotion—designed to feel timeless, romantic and deeply personal.

Why is your work so seasonal?

I believe flowers are at their most beautiful when they're allowed to be exactly what the season intended.

Working seasonally not only supports local growers where possible, but also means every bouquet has its own unique character and sense of time and place.

Can I follow along behind the scenes?

Absolutely.

You can find me on Instagram where I share life at the studio, seasonal flowers, gardening, books, slow living and the stories behind my work.

♡